Careers Job PreviewSocial Media Specialist
  • Careers

    By bringing your talents to the multidisciplinary team at Eli India, you'll be doing work that makes a difference to perk up the way people do business around the USA, Canada, Ireland and Philippines. We look for people who carve up our energy to shape the kind of culture and challenge that you'd expect from a fast growing organization.

Social Media Specialist

Location: Faridabad

Experience: 4-7 years

Shift Time: 12 PM- 9 PM

No of Positions: 1

 

Duties and responsibilities:

 

  • Build and execute social media strategy through research, benchmarking, messaging, and audience identification.
  • Prepare company Facebook and other social media platforms to generate inbound traffic and generate leads.
  • Plan, execute and measure experiments to improve conversions.
  • Measure, report and optimize performance of all digital marketing campaigns, and assess against goals viz., ROI, CAC, CPI and other KPIs 
  • Collaborate with teams to generate better landing pages and optimize user experience 
  • Plan and optimize user funnels 
  • Increase repeat usage and reduce overall CAC. 
  • Measure, analyze and win on following Social Media Marketing KPI
    • Audience Growth
    • Audience Engagement
    • Content Reach
    • Leads
    • Response Rate and Quality

 

Key Skills:                           

 

  • Inbound Traffic Generation, Digital Marketing, Display Advertising, Facebook Marketing, Social Media Marketing, Social Media Advertising

 

Desired Skills:

 

- Demonstrated experience in leading and managing Facebook advertising and campaigns, marketing database, email, social media, display advertising campaigns

- Should be able to demonstrate past experience of building and managing FB/Social Media profiles from scratch and generating inbound traffic and leads

- Hands on with latest social media marketing techniques and trends

- Strong analytical skills and data-driven thinking 

- Highly creative with experience in identifying target audiences and devising campaigns that engage, inform and motivate 

- Be a great team player, experienced in working with agile teams. Ability to collaborate closely with developers, copywriters and UI/UX designers. 
- Experience with A/B testing and multivariate experiments 

- Knowledge of website analytics tools (e.g., Google Analytics), SEO and proficiency in Advanced Excel and SQL. 

 

Eli India
SSR Corporate Park, Ground, 1st and 7th Floor, Near NHPC Chowk Metro Station, Sector 27B, NH-2, Faridabad Faridabad, Haryana 121003
Phone: +91 129 4294700